Five years after making its grand entry into the Caribbean petroleum market, replacing the household brand Texaco with a mission to transform the petroleum landscape, Rubis Chief Executive Officer (CEO) Mauricio Nicholls said he is satisfied that they have delivered on their promise and hinted lots more are in store for Rubis customers in the years to come.
Addressing government officials, business partners, employees and members of the media during a special anniversary cocktail at the Radisson Grenada Beach Resort earlier this month, Nicholls said having started from zero with the Rubis brand, the transition into becoming one of the leading petroleum outfits in the region has been fast and steady, resulting in 71 new permanent employees, a 48 % increase in staff, at 17 outlets in the region.
Nicholls said in its five years of operation in the Eastern Caribbean, Rubis’ investment has exceeded 50 million dollars; this move he noted resulted in changes to its terminal operation, and improved facilities. The Grenada operation he said benefited from significant repairs and refurbishment to major storage tanks, recertification of LPG tanks, opening of Gouyave Fisheries petroleum facility and replacement of old dispensers at four retail sites.
Apart from lifting the image of the company with its brand-new look throughout the region, Nicholls said Rubis is proud of its achievement as a corporate entity and in Grenada he said they have been very active. It is Rubis’ view he said that children are the future of any nation and therefore outside of making their contribution in the areas of sports, education, culture and the environment, they have also sponsored, National Disaster Management Agency Primary School Quiz, Junior Achievement, lawn tennis tournament, and Billfish Tournament.
The CEO said what is important to note is that since entering the market in 2011, the company has always exceeded its business plans, despite the many challenges and a sluggish economy. He noted that as the company braces itself with renewed vigor for another five years, they are anticipating greater success. This they hope would be achieved via the signing of a deal to acquire Bermuda Gas to become the largest LGP supplier in Bermuda, the construction of the Caribbean Headquarters in Barbados, the construction of an aviation fuel depot at the Hewanorra International Airport in St. Lucia, continuation of the Underground Storage Tank Replacement Programme and continuing to seek new acquisition and entry opportunities for continued growth in the region.
Nicholls admitted that the business sector in which they operate has it challenges, given the heavy competition for the limited operating space. He however noted that what distinguishes Rubis from the rest is the quality of relationship they have been able to build with their customers, suppliers, business partners, media and the governments of the countries in which they operate.
Also addressing the delegates present was Rubis Marketing Manager for the Eastern Caribbean; Andria Gooding. According to her despite being a French company, Rubis is proud of its Caribbean culture. Additionally she said, because the company is about adventure, fun and knowledge, listening to their customers has become a hallmark.
Gooding noted that having started five years ago, Rubis with its first rebranded station in the region done in Grenada has certainly grown to be a more mature company; bigger in terms of volume, employees, outlets, capacity among others. She complimented the Rubis team for sticking to the task and making their reason for being in the market a success story.
Addressing the delegates in his capacity as acting Prime Minister was Hon. Gregory Bowen, who complimented Rubis on their achievement and reiterated government’s appreciation for the company’s initiative to invest in Grenada. He also lauded their continued contribution to the economy and social landscape of Grenada. The minister said it is the hope of the government that Rubis will continue to grow and play its part in nation building.
Bowen who also holds the office of Minister of Communication and Works said the development of the energy sector is critical to national development in many ways; he noted that the role that Rubis and other petroleum companies are playing is very important and should never be underestimated.
One of the government’s mission he said is to create the right environment for investment opportunities, and Grenada he said is holding it’s own, bearing in mind that as the economy grows businesses grow.