“Free to Wonder” Lifestyle campaign was digitally launched at the Grenada Tourism Authority conference room at Burns Point St. George’s on Tuesday.
The campaign will run for over six months and the plan is for people to get to know about Pure Grenada and the lifestyle of its people.
GTA CEO Patricia Maher pointed out that Grenada is known for its spices and the authority highlights PURE to represent unspoiled, natural, authentic and real so the niche market of adventure, romance, diving, hiking, sailing have all added to the word Pure to represent Grenada.
She went on to say the campaign shows a visitor how to connect and have an authentic experience, saying 55% of persons who have traveled want nothing but discovery and adventure. She added there are many reasons to visit Grenada, as it is known for its pure beaches, waterfalls, carnival, food and beverage and most importantly its warm friendly people. Maher said the evolution of the brand three years ago to Pure Grenada the Spice of the Caribbean is moving forward, with this“new exciting lifestyle campaign”.
She noted that one is free to wonder at the smiles of the people, free to wonder at the colors and beauty of the island and even the lifestyles of the people. She emphasized, “It’s free to wonder in pure Grenada the spice of the Caribbean”.
She said the lifestyle images would also be launched with some of their partners on social media and could be followed at Discover Grenada.
Marketing Manager of GTA Francine Stewart explained how the campaign would be launched digitally. She said the lifestyle campaign “Free to wonder” would help them leverage the Pure Grenada brand, which is strong and very well established. She added that everywhere she goes in her marketing mission and at activities where Pure Grenada the Spice of the Caribbean is seen and heard, she’s always ready to answer queries with the assurance that persons are free to wonder. Stewart said they would digitally launch images throughout the source markets such as the USA, Canada, Caribbean, Germany and the wider Europe.
“The Free to Wonder is a campaign and a theme under the umbrella of Pure Grenada the Spice of the Caribbean, which is Grenada’s brand and will continue to be our brand because its working pretty well so far in the market place.The Free to Wonder Life Style campaign shows visitors the different sites in Grenada and hopes they could be a part of it also. It portrays life style in terms of what is done in Grenada and the friendliness of the people.